Sleep Awareness Month: Why Millions of People Struggle With Sleep (and What New Research Says)

Sleep is one of the most important pillars of health — yet millions of people struggle to get enough of it.

March is Sleep Awareness Month, a time when researchers, physicians, and public health experts focus on improving sleep habits and understanding why so many people are struggling to rest.

And the numbers are striking.

The Global Sleep Crisis

Research suggests that 33–50% of adults worldwide experience sleep issues — including difficulty falling asleep, staying asleep, or achieving restorative sleep.

In the United States, millions of people report getting fewer than seven hours of sleep per night, and certain regions of the country have especially high rates of sleep deprivation.

Despite this, most people never seek help.

Studies suggest 8 in 10 adults want to improve their sleep, yet nearly 60% have never spoken with a medical professional about it.

Sleep issues have quietly become one of the most widespread wellness challenges of our time.

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Sleep Science Is Evolving

For decades, the advice people heard about sleep was fairly limited.

Exercise more.
Improve sleep hygiene.
Try herbal remedies like valerian root.

While these approaches can help, scientists have also learned that sleep is influenced by many biological systems in the body — including the endocannabinoid system, which helps regulate mood, relaxation, and sleep cycles.

This is one reason cannabinoids found in hemp have become an area of growing interest for sleep research.

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Meet CBN — The Sleep Cannabinoid

One cannabinoid that has been receiving increasing attention is CBN (cannabinol).

CBN occurs naturally in hemp and cannabis and has become a popular ingredient in nighttime formulas.

While research is still evolving, many people report that CBN helps support:

• relaxation before bed
• longer sleep duration
• fewer nighttime awakenings

CBN is often combined with other cannabinoids such as CBD or small amounts of THC, which can help create a balanced nighttime experience.

For example, small to moderate amounts of THC may help people fall asleep more easily and promote dreams, while CBD is known for supporting calm and balance.

Together, these cannabinoids can create a gentle, relaxing transition into sleep.

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To Celebrate Sleep Awareness Month

Throughout March, we’ll be highlighting products that may help support better sleep.

To kick things off, take a look at our CBN Sleep Products:

• CBN Gummies with CBD

• THC + CBN Sleep Gummies

• Pure CBN Oil

If improving your sleep has been on your list for a while, Sleep Awareness Month is the perfect time to explore new approaches to nighttime wellness.

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Throughout March

During Sleep Awareness Month we’ll also be sharing:

• new sleep research
• insights into cannabinoids and sleep science
• simple habits that may help improve sleep quality

Because better sleep doesn’t just help you feel rested — it supports overall health, focus, and daily wellbeing.